From a New Steve Jobs Memoir to Martin Short: 9 Business Books Coming Out This Week

NEW YORK (TheStreet) - Comedian Martin Short may not be the first person business gurus look to for advice, but his upcoming memoir is chock full of life lessons that can also translate into the business world.

From Short's "I Must Say: My Life As a Humble Comedy Legend," to "Startup Rising: The Entrepreneurial Revolution Remaking the Middle East," featuring a written foreword by Marc Andreessen, the co-founder of Netscape and one of the tech industry's biggest venture capitalists, here are nine books coming out this week that should be on your nightstand.

Title: An End to the Bull: Cut Through the Noise to Develop a Sustainable Trading Career

Author: Gary Norden

Why you should read it: Wondering why technical analysis and broker sales pitches aren't giving you the investment returns you want? Norden provides a no-nonsense guide to investment strategies and tools that everyone should use, but few private traders are.

Release date: 11/3/2014

Price: $55

Title: Marketing with Social Media: 10 Easy Steps to Success for Business

Author: Linda Coles

Why you should read it: Social media can be daunting to business owners who may be looking to use Facebook, Twitter, LinkedIn, Google+, Pinterest and YouTube to promote their company, but aren't sure how to get the best return for it. Coles' book is a roadmap to using these platforms effectively, including some of the newer ones like Vine and Instagram.

Release date: 11/3/2014

Price: $27.95

Title: Power Through Partnership: How Women Lead Better Together

Author: Betsy Polk, Maggie Ellis Chotas

Why you should read it: Polk and Chotas demolish the myths that stifle collaboration between women and share how women teams can create strong partnerships through equal support, flexibility, confidence and the freedom to be themselves -- something that is rarely found in business relationships.

Release date: 11/3/2014

Price: $16.95

 

Title: Chinese Rules: Mao's Dog, Deng's Cat, and Five Timeless Lessons from the Front Lines in China

Author: Tim Clissold

Why you should read it: Doing business in China means understanding the context of the country's cultural, political and military history and how that influences its political and business leaders' mindsets. Clissold shares five rules for dealing effectively with modern Chinese counterparts.

Release date: 11/4/2014

Price: $27.99

 

Title: Hooked: How to Build Habit-Forming Products

Author: Nir Eyal, Ryan Hoover (Editor)

Why you should read it: Creating something that users never knew they couldn't live without requires linking the service to consumer emotions and daily lives, not expensive marketing. Start-up founder and tech journalist Nir Eyal offers advice and tales from the product-development trenches on how to get customers "hooked."

Release date: 11/4/2014

Price: $25.95

 

Title: I Must Say: My Life As a Humble Comedy Legend

Author: Martin Short

Why you should read it: Martin Short's memoir shares how the Canadian showbiz-obsessed kid became one of Hollywood's favorite comedians, even when his life wasn't always so cheerful. Short shares some of his more private moments, such as the loss of his parents and brother by the time he was 20. And, more recently, the loss of his wife of 30 years to cancer. Even with tragedy, Martin's upbeat philosophy on life keeps him resilient to life's journey.

Release date: 11/4/2014

Price: $26.99

Title: Startup Rising: The Entrepreneurial Revolution Remaking the Middle East

Author: Christopher M. Schroeder

Why you should read it: Despite the political turmoil and social uprising in the Middle East, a quieter revolution is occurring - growing entrepreneurship. Angel investor Schroeder traveled to cities across the region including Dubai, Cairo, Beirut, Istanbul, among others and saw thousands of entrepreneurs willing to face the cultural, legal, and societal impediments inherent to their worlds while private equity firms, VC and tech companies make bets there.

Release date: 11/4/2014

Price: $17 (paperback)

Title: The Bite in the Apple: A Memoir of My Life with Steve Jobs

Author: Chrisann Brennan

Why you should read it: The late Steve Jobs is the subject of many books and memoirs, but here's one by someone who knew him well - the mother of his first child. Brennan's book gives a rare insight into the Apple co-founder's lesser-known years, when he was just beginning to be the man who would become the face for one of the world's greatest companies.

Release date: 11/4/2014

Price: $15.99 (paperback)

 

Title: Behind Every Good Decision: How Anyone Can Use Business Analytics to Turn Data into Profitable Insight

Author: Piyanka Jain, Puneet Sharma

Why you should read it: In a refreshingly accessible book, Jain and Sharma demystify business analytics, demonstrating how professionals can use the information to make better decisions.

Release date: 11/5/2014
Price: $27.95

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-Written by Laurie Kulikowski in New York.

Follow @LKulikowski

Disclosure: TheStreet's editorial policy prohibits staff editors, reporters and analysts from holding positions in any individual stocks.

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