SEATTLE, Oct. 28, 2014 (GLOBE NEWSWIRE) -- zulily, a retailer focused on all things for moms and women, today announced its top 10 toy picks for the holiday season. Based on top sellers for the year, zulily's list offers 10 gift ideas for kids of all ages and varying interests, with a special focus on some of the best-selling educational toys. Parents get a head start on holiday shopping with these gifts and more during zulily's "Santa's Workshop" events, which features the best toys of the season every Sunday starting October 26th through December 7.
Top Toys
zulily's top 10 toys for the holidays

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"Holiday shopping can be stressful – what do you buy, what are the hot brands, are you buying age-appropriate gifts?" says Amy E. Goodman, zulily's lifestyle editor. "Parents want the best gifts at the best prices. These 10 toys are the most popular on zulily and will surely be a hit for families this holiday season."

zulily's top 10 holiday toy picks, and other similar brands and toys, are available on the site at up to 50 percent off retail. Educational toys are some of the best-selling toys on zulily, including:

#1. For the Budding Artist – Colored Smencils Set: Encourage aspiring artists to create magnificent masterpieces with these innovative and crafty tools that help bring vibrant artwork to life. Crafted from recycled newspapers and boasting delicious scents, every smencil in this set is guaranteed to keeps its snazzy smell for two years! Recommended for ages 3+.

#2. For the Imaginative Architect –Building Kits from EZ-forts: Bye-bye, blanket fort! The building possibilities are limitless when kids play with this innovative and open-ended kit designed to spark imagination. This bunker kit can make a fort, helicopter, special hideaway, and more. Also comes in red/blue and pink. Recommended for ages 3+.

#3. For the Kid On-The-Go – SwingCar: SwingCar is a unique and engaging toy that doesn't require any batteries, pedals, gears, or electrical parts to move. The natural forces of inertia, centrifugal force, and friction allow little ones—or grown-ups—to move forward. Just a turn of the wheel and away riders go while developing coordination and strengthening core body muscles. Recommended for ages 6+.

#4. For the Playroom – Rockabye Woodland Creatures: As if a big, lovable owl wasn't enough fun, here's one to ride! Buttons on the back of Owlivia's head play original songs that cover the ABC's, 123's, and more, which makes this rocker the perfect all-in-one playmate. Additional rockers available include Bonita the Butterfly and LuLu Ladybug.Recommended for ages 9 months and up.

#5. For The Explorer – Junior Kidnoculars: The only binoculars specifically designed for kids with enlarged, focus-free eyepieces, and goggles that fit perfectly on little faces. Recommended for ages 3+.

#6. For the Answers to Their Questions – Little Kids First Big Book of Why: This engaging book takes beginning readers on a discovery-filled adventure that's sure to delight. Focused on high-interest topics, it'll quickly become a favorite story at bed or any other time! Recommended for ages 3-7.

#7. For the Small Scholar – Hot Dots Jr. 'Let's Master Pre-K Reading' Set: This set teaches little learners skills ranging from letter recognition and phonics to vocabulary, with two books and an interactive Ace the Talking and Teaching Dog™ pen to help them along.

#8. For Mommy's Little Helper – My Very Own Doll Nursery: Kids will love caring for their baby dolls with this pint-sized set, including everything a baby needs from the crib to the feeding chair, sink, sippy cup, and other accessories. Recommended for ages 3+.

#9. For the Emerging Engineer – Train Play Set: All aboard! Little conductors will adore this set that puts an entire community at their fingertips. It includes trains to push down a long, winding track and through a mountain, as well as a moving crane that can really lower and lift cargo. A helipad, runway, and seven vehicles are also included, along with three friendly townspeople who will help ensure that everything runs smoothly. Recommended for ages 3-8.

#10. For a Magnetic Imagination – Magformers: Thanks to the powerful strength of magnets, builders of all ages can explore and experiment with shapes, structures, and geometric creations. Bright, bold triangles, and squares magnetically connect for a fun and educational set that entertains for hours. Recommended for ages 6+.

Full List:
  1. Colored Smencils Set, Smencils by Educational Insights
  2. Bunker 55-Piece Building Kit, EZ-Forts
  3. Pink and Green SwingCar Ride-On, JoyBay
  4. Owlivia the Owl Rocker, Rockabye
  5. Geosafari Jr. Kidnoculars, Educational Insights
  6. Little Kids First Big Book of Why Hardcover, National Geographic
  7. Hot Dots Jr. 'Let's Master Pre-K Reading' Set, Hot Dots by Educational Insights
  8. My Very Own Doll Nursery, American Plastic Toys
  9. Train Play Set, KidKraft
  10. Rainbow 30-Piece Magformers Set, Magformers

About zulily, inc.

zulily ( is a retailer obsessed with bringing moms special finds every day—all at incredible prices. We feature an always-fresh curated collection for the whole family, including clothing, home decor, toys, gifts and more. Unique products from up-and-coming brands are featured alongside favorites from top brands, giving customers something new to discover each morning. zulily was launched in 2010 and is headquartered in Seattle with offices in Reno, Columbus and London. zulily's shares are traded on the Nasdaq Global Select Market under the symbol ZU.
CONTACT: Laura Jones, 206.724-0500 x. 4037 (Media)

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