Books-A-Million, Inc. (Nasdaq: BAMM) is once again accepting Joe Muggs coffee donations for their Coffee for the Troops campaign that will benefit troops serving overseas and stateside. The idea behind this process is that the coffee will allow the troops to have a taste of home while fighting for our country. Books-A-Million is looking to make this season extra special by aiming for an even higher goal.
Books-A-Million shows support and appreciation to the U.S. Troops through their Coffee for Troops ca ...

Books-A-Million shows support and appreciation to the U.S. Troops through their Coffee for Troops campaign, which accepts donations of Joe Muggs coffee. This season's campaign started Sunday, October 5th, 2014, and runs through November 1st, 2014. Customers can go into any Books-A-Million or 2nd & Charles location to buy a bag of Joe's Choice House Blend and donate it to the troops and veterans.

Through their past campaigns, they have collected a total of over 150,000 bags. During this Holiday season, they are looking to exceed their goal of 42,000 bags to capitalize on the 40,300 donated last campaign. In addition to customer donations, Books-A-Million donates 1 bag of coffee for every 5 bags sold to further their support for this great cause.

“I don’t think the average American person realizes how important it is to get a care package, especially a signature or signed care package from someone at home. It brightens your day,” said George Winstead, veteran and Books-A-Million Senior Operations Manager.

Each bag donated will have a special message from customers regarding their appreciation to our troops. It is a great way for people to show their support for such a great campaign started by Books-A-Million’s partners in this, Soldiers’ Angels.

“It bolsters your belief in our country by the people, the American people, the everyday people who do something like that - knows you’re not forgotten, not off over there on your own, that you can count on support from home,” said Jeffrey Palmer, veteran and Books-A-Million employee.

This season’s campaign started Sunday, October 5 th, 2014, and runs through November 1 st, 2014. Customers can go into any Books-A-Million or 2 nd & Charles location to buy a bag of Joe’s Choice House Blend and donate it to the troops and veterans.

About Books-A-Million, Inc.

Books-A-Million, Inc. is one of the nation’s leading book retailers and sells on the Internet at www.booksamillion.com. The Company presently operates 257 stores in 33 states and the District of Columbia. The Company operates large superstores under the names Books-A-Million (BAM!), Books & Co. and 2nd & Charles and traditional bookstores operating under the names Bookland and Books-A-Million. Also included in the Company’s retail operations is the operation of Yogurt Mountain Holding, LLC, a retailer and franchisor of self-serve frozen yogurt stores with 43 locations. The Company also develops and manages commercial real estate investments through its subsidiary, Preferred Growth Properties. The common stock of Books-A-Million, Inc. is traded on the NASDAQ Global Select Market under the symbol BAMM. For more information, visit the Company’s corporate website at www.booksamillioninc.com.

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