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Two out of the three major indices are trading up today with the Dow Jones Industrial Average ( ^DJI) trading up 7 points (0.0%) at 16,149 as of Thursday, Oct. 16, 2014, 1:15 PM ET. The NYSE advances/declines ratio sits at 2,140 issues advancing vs. 904 declining with 135 unchanged.

The Diversified Services industry currently sits up 0.7% versus the S&P 500, which is up 0.1%. Top gainers within the industry include Alliance Data Systems ( ADS), up 4.9%, Hertz Global Holdings ( HTZ), up 5.6%, Avis Budget Group ( CAR), up 4.3% and AerCap Holdings ( AER), up 2.6%. On the negative front, top decliners within the industry include Total System Services ( TSS), down 1.5%, MasterCard ( MA), down 0.6% and Moody's Corporation ( MCO), down 0.8%.

TheStreet would like to highlight 3 stocks pushing the industry higher today:

3. Ulta Salon Cosmetics & Fragrances ( ULTA) is one of the companies pushing the Diversified Services industry higher today. As of noon trading, Ulta Salon Cosmetics & Fragrances is up $2.53 (2.3%) to $112.81 on heavy volume. Thus far, 768,644 shares of Ulta Salon Cosmetics & Fragrances exchanged hands as compared to its average daily volume of 975,300 shares. The stock has ranged in price between $108.74-$112.81 after having opened the day at $109.37 as compared to the previous trading day's close of $110.28.

STOCKS TO BUY: TheStreet Quant Ratings has identified a handful of stocks that can potentially TRIPLE in the next 12 months. Learn more.

ULTA Salon, Cosmetics & Fragrance, Inc. operates specialty retail stores in the United States. Its stores offer an assortment of branded and private label beauty products in cosmetics, fragrance, haircare, skincare, bath and body products, and salon styling tools. Ulta Salon Cosmetics & Fragrances has a market cap of $7.2 billion and is part of the services sector. Shares are up 14.3% year-to-date as of the close of trading on Wednesday. Currently there are 7 analysts who rate Ulta Salon Cosmetics & Fragrances a buy, no analysts rate it a sell, and 4 rate it a hold.

TheStreet Ratings rates Ulta Salon Cosmetics & Fragrances as a buy. The company's strengths can be seen in multiple areas, such as its robust revenue growth, largely solid financial position with reasonable debt levels by most measures, impressive record of earnings per share growth, compelling growth in net income and good cash flow from operations. We feel these strengths outweigh the fact that the company has had lackluster performance in the stock itself. Get the full Ulta Salon Cosmetics & Fragrances Ratings Report now.

STOCKS TO BUY: TheStreet Quant Ratings has identified a handful of stocks that can potentially TRIPLE in the next 12 months. Learn more.

2. As of noon trading, YY Inc ADR ( YY) is up $3.98 (5.5%) to $76.38 on heavy volume. Thus far, 1.3 million shares of YY Inc ADR exchanged hands as compared to its average daily volume of 1.6 million shares. The stock has ranged in price between $69.42-$76.50 after having opened the day at $69.60 as compared to the previous trading day's close of $72.40.

STOCKS TO BUY: TheStreet Quant Ratings has identified a handful of stocks that can potentially TRIPLE in the next 12 months. Learn more.

YY Inc., through its subsidiaries, operates an online social platform in the People's Republic of China. YY Inc ADR has a market cap of $3.9 billion and is part of the technology sector. Shares are up 44.0% year-to-date as of the close of trading on Wednesday. Currently there are 5 analysts who rate YY Inc ADR a buy, no analysts rate it a sell, and none rate it a hold.

TheStreet Ratings rates YY Inc ADR as a hold. The company's strengths can be seen in multiple areas, such as its robust revenue growth, notable return on equity and impressive record of earnings per share growth. However, as a counter to these strengths, we also find weaknesses including premium valuation and generally higher debt management risk. Get the full YY Inc ADR Ratings Report now.

STOCKS TO BUY: TheStreet Quant Ratings has identified a handful of stocks that can potentially TRIPLE in the next 12 months. Learn more.

1. As of noon trading, United Rentals ( URI) is up $7.18 (7.7%) to $100.61 on heavy volume. Thus far, 4.0 million shares of United Rentals exchanged hands as compared to its average daily volume of 1.6 million shares. The stock has ranged in price between $89.43-$100.90 after having opened the day at $93.55 as compared to the previous trading day's close of $93.43.

STOCKS TO BUY: TheStreet Quant Ratings has identified a handful of stocks that can potentially TRIPLE in the next 12 months. Learn more.

United Rentals, Inc., through its subsidiaries, operates as an equipment rental company. It operates in two segments, General Rentals; and Trench Safety, Power and HVAC (heating, ventilating and air conditioning). United Rentals has a market cap of $8.9 billion and is part of the services sector. Shares are up 18.6% year-to-date as of the close of trading on Wednesday. Currently there are 9 analysts who rate United Rentals a buy, no analysts rate it a sell, and 4 rate it a hold.

TheStreet Ratings rates United Rentals as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, notable return on equity, solid stock price performance, impressive record of earnings per share growth and increase in net income. We feel these strengths outweigh the fact that the company has had generally high debt management risk by most measures that we evaluated. Get the full United Rentals Ratings Report now.

STOCKS TO BUY: TheStreet Quant Ratings has identified a handful of stocks that can potentially TRIPLE in the next 12 months. Learn more.

If you are interested in one of these 3 stocks, ETFs may be of interest. Investors who are bullish on the diversified services industry could consider iShares Dow Jones US Cons Services ( IYC) while those bearish on the diversified services industry could consider ProShares Ultra Short Consumer Sers ( SCC).

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