ChannelAdvisor Corporation (NYSE:ECOM), a leading provider of cloud-based e-commerce solutions that enable retailers and manufacturers to increase global sales, today announced that ShopEddies is using ChannelAdvisor Marketplaces to grow its automotive parts and accessories business. ChannelAdvisor helps ShopEddies maximize sales on marketplaces such as Amazon, eBay, Rakuten.com Shopping and Sears.

“We selected ChannelAdvisor because they weren’t just a one-time sell,” said Bill Baiden, owner of ShopEddies. “Instead, they are a strategic business partner that serves as another company asset. We’ve grown by 400 percent within our first year and increased our product quantity from 40,000 items to more than 300,000.”

ShopEddies is also using ChannelAdvisor’s integration with OrderPigeon, a fulfillment solution that regulates inventory, order and shipping data between retailers and wholesale distributors. OrderPigeon provides ShopEddies with a seamless connection between ChannelAdvisor and multiple warehouse distributors. With designated business rules in place, ShopEddies can fulfill orders using the distributor with the fastest, least expensive shipping method.

“With the volume of business we do and the level of customer service we provide, we have to use about five or six suppliers and twenty warehouses,” said Baiden. “Using ChannelAdvisor and OrderPigeon, we know which warehouses have certain products in stock. The technology automatically sends orders to the supplier that will get the product to the consumer in the least amount of time.”

ShopEddies is one of the largest online retailers of automotive and recreational vehicle (RV) performance parts and accessories. The company offers quality and affordable auto parts from top brands and performers with quick local and international delivery options.

“Automotive retailers are challenged with a complex online landscape that’s flooded with competition,” said Ryan Walsh, ChannelAdvisor chief revenue officer. “And to top it off, consumers require fitment information to ensure products are compatible with specific automotive models. ShopEddies uses ChannelAdvisor to closely monitor its inventory and automate its order process. This has streamlined the company’s overall e-commerce business so it can focus on expanding its online presence to increase sales.”

To learn more about ChannelAdvisor and ShopEddies, please visit http://www.channeladvisor.com/customer-success/shopeddies. For more information about ShopEddies, please visit http://www.shopeddies.com.

The ChannelAdvisor platform offers retailers and manufacturers leading cloud-based solutions to efficiently automate and manage the online selling process across multiple channels, including third-party marketplaces and digital marketing channels such as paid search and comparison shopping engines. Through a single inventory feed, ChannelAdvisor customers can manage their overall online selling process, from listing to order management, from one platform. By eliminating the tedious tasks of optimizing online listings and analyzing performance, ChannelAdvisor enables sellers to increase sales and successfully scale their e-commerce businesses.

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About ChannelAdvisor

ChannelAdvisor (NYSE:ECOM) is a leading provider of cloud-based e-commerce solutions that enable retailers and manufacturers to integrate, manage and optimize their merchandise sales across hundreds of online channels including Amazon, Google, eBay, Facebook and more. Through automation, analytics and optimization, ChannelAdvisor customers can leverage a single inventory feed to more efficiently list and advertise products online, and connect with shoppers to increase sales. Billions of dollars in merchandise value are driven through ChannelAdvisor’s platform every year, and thousands of customers use ChannelAdvisor’s solutions to help grow their businesses. For more information, visit www.channeladvisor.com.

Copyright Business Wire 2010