Shares of the tech giant are now up some 40% on the year, giving the company a market capitalization of $652 billion. The stock is up nearly 2% in Thursday's action as of 11 a.m.
Cramer, the co-manager of the Action Alerts PLUS portfolio, pointed out that analysts at Bernstein raised their price target on Apple shares from $110 to $120.
But there's one key to being long Apple -- and that's to "stop trading it!" he exclaimed. If investors want exposure to the company, just buy the stock and be done with it. Stop trying to time it around earnings and product releases, he explained.
At this point, fund managers can't afford to not have Apple as part of their holdings, so they're piling into the name.
"Apple goes higher," Cramer concluded.
-- Written by Bret Kenwell