Updated from 11:03 a.m. to include comments from Edmunds.com editor in the eighth paragraph.
NEW YORK (TheStreet) –– Tesla (TSLA) CEO Elon Musk continues to set the world of tech, media, automakers and the investment community ablaze, as the enigmatic leader unveiled that Tesla has more to show off than is currently known.
Musk, who has previously hinted that the Palo Alto, Calif.-based Tesla was "not currently showing all our cards," took to Twitter Wednesday night to announce an event for Oct. 9 to unveil something he referred to as the "D and something else."
About time to unveil the D and something else pic.twitter.com/qp23yi59i6— Elon Musk (@elonmusk) October 2, 2014
The initial tweet took on a life of its own, with Internet commentators making jokes about Musk's choice of phrasing, which prompted a response from the effervescent billionaire.
I love the Internet. Comments had me literally ROFL. No, it wasn't intentional. Glad I didn't mention the other letter!— Elon Musk (@elonmusk) October 2, 2014
Speculation abounds about what the D could be referring to, though most are anticipating a previously unannounced vehicle to go along with the company's Model S and the upcoming Model X. The company is also set to unveil a third-generation car, dubbed the Model E, in 2017, but Musk has previously hinted that the third-generation could include another SUV, smaller than the Model X.