SAN DIEGO, CALIF. (TheStreet) -- The future of financial communication will look nothing like the past, if David Gurle and a consortium of 14 financial firms prove successful with a joint effort they're calling Symphony.

Wednesday, Symphony Communication Services is a $66 million bet by many of the biggest names in banking -- Goldman Sachs (GS - Get Report) , JPMorgan (JPM - Get Report) , Wells Fargo (WFC - Get Report) , Deutsche Bank (DB - Get Report) , Morgan Stanley (MS - Get Report) , and more -- that the 1 to 2 million capital markets professionals around the global need something more flexible than the tried and true Bloomberg terminal for swapping emails and chats with each other.
When launched in beta in the first quarter of 2015, Symphony will be the reincarnation of Gurle's two-year-old messaging startup Perzo and Goldman's proprietary collaboration platform. It will come with buzzword bells and whistles including access via the cloud or iOS device, Touch ID login on Apple ( AAPL - Get Report) devices, personalized notifications, group chat, IM, end-to-end encryption, an open API for third-party integrations, and, of course, regulatory compliance. According to Gurle, it should appeal to non Wall Streeters too, so the most sophisticated trader can do derivative analysis while chatting with mom.
Essentially, Symphony bundles the unbundled, orchestrating a band of apps and third-party data sources into one highly secure arrangement that ideally, excuse the metaphor, will be music to the financial professionals' ears.

"Imagine that you have email ... and WhatsApp sitting all together in one container," Gurle told TheStreet. "It's a powerful dashboard where all of your communication and interests are streamed through your filters ... to help you be more productive."

The service is hosted in the browser and can be accessed anywhere and used by any professional, so long as allowed through a company firewall, without the need for a clunky or costly terminal. Bllomberg terminals can run upwards of $2,000 a month. Firms can also choose to embed the service in their own company portals.
Gurle and his consortium of banker backers aren't disclosing pricing, but the service will be available on a free and paid basis, with all features available to all users. Companies who pay for a dedicated instance of Symphony can integrate their own directories, data, and compliance engines.
For Gurle, the hope is that Symphony becomes the be all, end all communication platform for the financial services industry, but his ambitions are much bigger. He's hoping the service will spread virally to adjacent markets as traders communicate with their network of professional and personal contacts. It's a vision that transcends the terminal and has, with $66 million in the bank, the chance to shake up the status quo on Wall Street.
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--Written by Jennifer van Grove in San Diego, Calif.

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