zulily Announces Top Cities and Costumes for Halloween 2014

Neil Patrick Harris's Brood Named as the Most Desired Family to Trick or Treat With

SEATTLE, Sept. 30, 2014 (GLOBE NEWSWIRE) -- zulily, a retailer focused on all things for moms, today announced the Top Spooktacular Cities and Top Costumes for Girls and Boys this year. 1 Across the country, shoppers from these major metropolitan areas have already stocked up for the haunted holiday: Atlanta topped the list with the most purchases of Halloween décor and apparel on zulily, followed by Denver and Minneapolis.

The most Spooktacular cities include:
  1. Atlanta
  2. Denver
  3. Minneapolis
  4. Miami
  5. Sacramento
  6. Seattle
  7. Cleveland
  8. Dallas
  9. Portland
  10. Washington DC

"Halloween is a fun event for the whole family and one that can take a lot of preparation," said Amy E. Goodman, lifestyle editor for zulily. "This year's top 10 list includes cities from all regions across the country, showing that excitement for Halloween starts early everywhere. A head start on Halloween prep allows you to save on the stuff you really want rather than settling for the last costumes in the sales bin, and gives you time to make your own décor with DIY Halloween projects."  

Celebrity Spirit

In a related poll, when asked which celebrity family they would most want to join trick or treating, more than two-thirds of zulily fans chose Neil Patrick Harris and his brood, beating out other celeb family faves Jessica Alba, Nicole Richie, and Beyonce.

Elsa vs. Spiderman

What would Halloween be without costumes? Looks like this year Frozen tops the charts for girls while Superheroes are the number one pick for boys.

Ruling over both Arendelle and Halloween this year, Snow Queen Elsa from Disney's Frozen was the most purchased costume for girls, outselling runner up and sister Princess Anna costumes two to one. Princess costumes are a top choice this year, with classics Snow White, Cinderella, and warrior princess Wonder Woman also making the list. The top 10 girl costumes are:
  1. Elsa (Frozen)
  2. Anna (Frozen)
  3. Witch
  4. Mermaid
  5. Pirate
  6. Unicorn
  7. Snow White
  8. Wonder Woman
  9. 50s-Style Poodle Dress
  10. Cinderella

For boys, it's all about the superheroes, with Spidey taking first place followed by ninja. The Justice League and Avengers joined forces to round out the top 10 costumes for boys with Batman, Superman, Captain America, and Iron Man as popular picks. While heroes dominate the list, lone villain Darth Vader continues to be a perennial favorite. The top 10 boy costumes are:
  1. Spider Man
  2. Ninja
  3. Batman
  4. Superman
  5. Captain America
  6. Knight
  7. Optimus Prime
  8. Darth Vader
  9. Iron Man
  10. Red Ranger

To learn more about zulily and shop for the hottest trends for moms of all ages and their kids, go to www.zulily.com

About zulily, inc.

zulily ( http://www.zulily.com) is a retailer obsessed with bringing moms special finds every day—all at incredible prices. We feature an always-fresh curated collection for the whole family, including clothing, home decor, toys, gifts and more. Unique products from up-and-coming brands are featured alongside favorites from top brands, giving customers something new to discover each morning. zulily was launched in 2010 and is headquartered in Seattle with offices in Reno, Columbus and London. zulily's shares are traded on the Nasdaq Global Select Market under the symbol ZU.

1 To determine these rankings, zulily analyzed data from all of its Halloween sales this year and measured the Halloween items sold per capita in each major metropolitan area and number of costumes sold.
CONTACT: Laura Jones, 206.724-0500 x. 4037 (Media)         ljones@zulily.com

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