NEW YORK (TheStreet) -- Dunkin' Donuts (DNKN) had a challenging second quarter as competitors, such as McDonald's (MCD) , gave away free coffee for days at a time. But Dunkin', the coffee brand America runs on, has a host of plans in the works to add a caffeine-like jolt to its sales.
"We are rolling out a steak platform this fall," said John Costello, president, global marketing and innovation, in an interview with TheStreet. The new product platform, which is designed to get customers back into the restaurants in the evening, is part of larger focus by the company to give people what they want to eat, when they want to eat it. For instance, Dunkin' Donuts, unlike McDonald's, offers its new breakfast wraps and flatbread sandwiches from morning to close.
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"Snacks will continue to grow," said Costello, so the company has unveiled pretzel twists and supreme bagels, which are bagels with a savory, dinner-type topping. New products are also coming in the form of a packaged snack called a "Go Bar." According to Costello, this coffee-flavored, chewy granola bar "was in test markets" and is being expanded nationally on Monday.
There are no plans to roll out the product to supermarkets just yet, giving Dunkin' Donuts' franchisees an exclusive, impulse product positioned near the register. Starbucks (SBUX) offers Evolution Fresh granola bars and nuts, as well as Justin peanut butter cups, at its point of purchase.