NEW YORK (TheStreet) -- When General Mills (GIS) announced in August that it was reviving "in-the-vault" cereals, Franken Berry, Count Chocula and Boo Berry, for the Halloween season, cereal lovers rejoiced -- and then started becoming nostalgic for other cereals that have been discontinued.
Children today probably won’t remember the fantastic list of '80s pop culture-inspired cereals -- E.T., PacMan, SmurfBerry Crunch, Donkey Kong Crunch, Ghostbusters -- among other branded cereals that are no longer (Count Chocula and Franken Berry actually debuted in 1971, followed by Boo Berry a year later). Truth be told, these cereals of bygone days weren’t exactly nutritious.
And today, cereal has been getting a bad rap from its sugar content and lack of nutrition as well as the fact that more consumers are opting for on-the-go breakfast options as opposed to sitting down for breakfast.
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U.S. retail sales of cold breakfast cereals over the six-year period through 2013 were flat, ending 2013 with $10.4 billion in sales, representing a compound annual growth rate of 0.4%, according to market research firm Packaged Facts. The firm projected that cold cereal sales would rise to $11.3 billion by 2018, according to a February report.
With cereal sales faltering, big cereal makers including General Mills, Kellogg’s (K) , PepsiCo’s (PEP) Quaker Oats and Post (POST) have been trying to fill the coffers with more nutritious options for cereal goers, such as gluten-free or GMO-free options.
That said, there are just too many names of awesome cereals that have gone by the wayside. We’ve picked a list of 10.
1. French Toast Crunch
French Toast Crunch is General Mills’ most-requested brand by consumers for a re-release, but unfortunately the company doesn’t have plans to bring it back in the U.S., according to the General Mills blog.