The firm said it raised its price target on the toy and game maker following Wednesday's announcement Hasbro will be granted the rights to develop dolls based on the Disney (DIS) Princess and Frozen characters beginning in 2016.
"Hasbro adds the Disney Princess line to its already very successful My Little Pony line, giving girls toys tied to two of their favorite fantasies: princesses and ponies," BMO Capital said. "Should the product line perform as planned, this deal could add 35 cents, or 10% to the company's earnings in 2016."
The firm has a "market perform" rating on Hasbro stock.
Separately, TheStreet Ratings team rates HASBRO INC as a Buy with a ratings score of B. TheStreet Ratings Team has this to say about their recommendation:
"We rate HASBRO INC (HAS) a BUY. This is driven by a number of strengths, which we believe should have a greater impact than any weaknesses, and should give investors a better performance opportunity than most stocks we cover. The company's strengths can be seen in multiple areas, such as its revenue growth, expanding profit margins and increase in stock price during the past year. We feel these strengths outweigh the fact that the company has had sub par growth in net income."