Nike Threw Down a Powerful Dunk in the Face of Athletic Retailers

Updated from Sept. 25 with e-commerce and same-store sales numbers in the third paragraph.

NEW YORK (TheStreet) -- Nike (NKE) just authoritatively dunked in the face of its athletic apparel competition by posting a host of shockingly strong numbers in the first quarter. 

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The footwear and apparel giant reported net revenue of $7.98 billion compared to the Bloomberg consensus of $7.80 billion. Sales increased in every product type, geography and category except golf and actions sports.  Golf has been challenging category for Nike and others, such as sporting goods retailer Dick's Sporting Goods (DKS) , which recently let go of hundreds of golf professionals, as a result of fewer rounds of golf being played and lack of industry innovation.

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Nike's ecommerce and same-store sales surged by 70% and 15%, respectively, as the company has improved the visual presentations of its products with a key partner like Macy's ( M)  and offered product customization for women online.  By comparison, Lululemon's ( LULU) same-store sales fell 5% in its most recent quarter, while online sales rose 28.5%.  Under Armour's ( UA)  ecommerce sales increased by about 19.4% in its latest quarter. The company does not disclose its same-store sales.    

Of particular importance to investors should be Nike's robust sales in Western and Eastern Europe, as well as Greater China, in light of souring economic growth in the regions in recent months. Nike's sales in Western and Eastern Europe rose 25% and 9%, respectively.  Sales in Western and Eastern Europe were led by 29% and 17% respective increases in the footwear category.

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