NEW YORK (TheStreet) -- Samsung (SSNLF) has been busy as of late, announcing several new smartphones and other devices, but all the attention, both from a consumer and investor standpoint, seems to be focused on Apple (AAPL) .
Samsung announced on Monday that its new, metal-framed Galaxy Alpha smartphone was coming to AT&T (T) as of Sept. 26th. However, in the wake of 10 million Apple (AAPL) iPhone 6 handsets being sold in the first three days, no one seems to be paying attention to what Samsung is saying.
The new Galaxy Alpha model is Samsung's current answer to the iPhone, HTC One, LG G3 and other top designs which use metal instead of plastic frames to house their phones. Until this, Samsung had stuck with its all-plastic designs which, on paper, can help save weight as well as minimize wireless or cellular signal interference. The competition had been using, sturdy, lightweight metal frames for their phones for awhile now. Reviewers and customers started to take notice of the difference and Samsung had to make a change.
Ben Wood, chief of research at CCS Insight believes the Galaxy Alpha is "massively important to Samsung." In a phone conversation, Wood said, "The previous all-plastic Galaxy S5 failed to resonate with customers. The new metal frame will be included in future Samsung designs and is critical to the company's future success."