NEW YORK ( TheStreet) -- The frantic rush to purchase Apple's ( AAPL) iPhone 6 and iPhone 6 plus could mean a financial windfall for electronics retailers, accessories and software publishers.
Call it the "Apple Effect" on key parts of the retail sector.
Apple announced Monday it sold over 10 million iPhone 6 and iPhone 6 Plus models, a fresh record, in a mere three days after the launch.
"In the past, the smartphone release tended to give a boost to retail sales in the month the phone was rolled out, this seemed particularly true for 2010, 2011, and 2012 roll-outs," said JP Morgan chief economist Michael Feroli in an email to TheStreet. Given the numbers that have been reported we would not be surprised to see another boost to retail spending in the September retail sales report."
U.S. retail sales at electronics stores, according to the Census Bureau, surged in September 2013 and September 2012 mostly due to fresh iPhones arriving to market. In September 2013, retail sales at electronic stores increased 0.7%, stronger than the excluding autos sales figure that improved 0.5%. Going back to 2012, the largest increase within the September retail sales report was electronics stores -- the category's sales rose 4.5%, trumping the 0.9% increase excluding sales of autos.
In each of the past three years, iPhone retailer Best Buy's (BBY) third-quarter computing and mobile phones segment was second only to appliances as the strongest in terms of same-store sales performance. in the third quarter of 2013, those numbers increased 6.7% when the iPhone 5c/5s was released. The third quarter of 2012 saw gains of 0.9%, when the iPhone 5 was released, with 8.8% gains in the third-quarter of 2011, corresponding to the release of the iPhone 4s.
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