Apple iPhone 6 Sales Top 10 Million: What Wall Street's Saying

NEW YORK (TheStreet) -- Apple (AAPL) sold more than 10 million iPhone 6 and 6 Plus devices in their first weekend of sale, a new record, the company said.

The new iPhone models were officially launched on Friday. The devices are available in the U.S., Australia, Canada, France, Germany, Hong Kong, Japan, Puerto Rico, Singapore and the U.K. Apple releases the devices in an additional 20 countries on Friday, Sept. 26, and the phones will be available in 115 countries by the end of the year.

Apple said last week that pre-orders for the iPhone 6 and 6 Plus hit a record 4 million devices within the first 24 hours, exceeding supply. The two new models are available in a 4.7-inch and 5.5-inch Retina HD displays.

TheStreet's Brittany Umar takes a closer look at the numbers behind Apple's record iPhone 6 and 6 Plus sales:


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"Sales for iPhone 6 and iPhone 6 Plus exceeded our expectations for the launch weekend, and we couldn't be happier," said Apple's CEO Tim Cook in a press release. "We would like to thank all of our customers for making this our best launch ever, shattering all previous sell-through records by a large margin. While our team managed the manufacturing ramp better than ever before, we could have sold many more iPhones with greater supply and we are working hard to fill orders as quickly as possible."

Apple shares were rising 0.36% to $101.32 on Monday. Here's what analysts said about the weekend's iPhone sales.

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Brian White, Cantor Fitzgerald (Buy; $123 PT)

Given the supply chain constraints around the iPhone 6 Plus, the weekend results that Apple is expected to report this morning would be much higher, in our view. For investors, we believe it is more important to focus on Apple's "super cycle" that we expect will keep the stock heading in an upward trajectory, as reflected in our 12-month price target of $123.00. 

Based on our survey work, Apple retail stores sold out of the gold-colored iPhone 6 the fastest, followed by silver and then space grey. Gold has traditionally been an ultra-popular color in Asia and especially China; however, we believe the release of the gold iPhone 5s last fall has swayed tastes in the U.S. and this could eventually allow Apple to differentiate itself with gold-colored iPads and Macs in the future. 

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