This story has been updated from Saturday, Sept. 20 with additional pumpkin information.
NEW YORK (TheStreet) -- Ahh, fall. The leaves are changing, the weather is cooling down and consumer-focused companies have rolled out the red carpet to fall festive products. On top of that list? Anything pumpkin.
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From the myriad of pumpkin-flavored lattes, beers, baked goods and things that smell good, it's clear that consumers cannot get enough of the fruit. (Yes, it's a fruit!) And that goes way beyond our love affair with fall foliage outings, pumpkin picking and corn mazes. Here are 10 favorite ways to enjoy the flavor of pumpkin.
1. Starbucks Pumpkin Spice Latte
For those that don't like beer, Starbucks' (SBUX) Pumpkin Spice Latte may be the quintessential fall beverage. Now in its eleventh year, the popular drink has its own Twitter (TWTR) hashtag, #PSL, and even its own Twitter handle @TheRealPSL that has more than 93,000 followers.
The latte is a decadent combination of Starbucks' signature steamed milk, creamy pumpkin-flavored sauce and spices of the season such as cinnamon, ginger, nutmeg and clove, the coffee company has said. Top it off with whipped cream and an extra bit of pumpkin spice topping and customers swoon. The beverage is available as a hot item, iced or as a Frappuccino blended beverage.
The popularity of the beverage has surprised even Starbucks' management team. During its 10th anniversary last year, Starbucks noted that it had sold nearly 200 million pumpkin spice lattes since 2003.