Why Apple (AAPL) Stock Is Up Today

NEW YORK (TheStreet) -- Apple (AAPL) was gaining 0.8% to $102.35 in pre-market trading Thursday after CEO Tim Cook posted a letter about the company's commitment to privacy.

Apple believes in "telling you up front exactly what's going to happen to your personal information and asking for your permission before you share it with us," Cook wrote. The CEO said that users can opt out of sharing that information later, and that Apple does not chafe any personal information from Health, HomeKit, Maps, Siri, iMessage, the iPhone's call history, or iCloud with advertisers or any government agency.

Cook also promised that the company would provide an update about its privacy efforts at least once a year.

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The letter echoes statements Cook made about privacy in a recent interview with Charlie Rose. The letter comes after concerns about iCloud security after hackers were able to gain access to personal celebrity photos, which Cook said was due to a phishing scam.

TheStreet Ratings team rates APPLE INC as a Buy with a ratings score of A+. TheStreet Ratings Team has this to say about their recommendation:

"We rate APPLE INC (AAPL) a BUY. This is based on the convergence of positive investment measures, which should help this stock outperform the majority of stocks that we rate. The company's strengths can be seen in multiple areas, such as its revenue growth, largely solid financial position with reasonable debt levels by most measures, notable return on equity, expanding profit margins and solid stock price performance. Although no company is perfect, currently we do not see any significant weaknesses which are likely to detract from the generally positive outlook."

Highlights from the analysis by TheStreet Ratings Team goes as follows:

  • Despite its growing revenue, the company underperformed as compared with the industry average of 9.3%. Since the same quarter one year prior, revenues slightly increased by 6.0%. Growth in the company's revenue appears to have helped boost the earnings per share.
  • Although AAPL's debt-to-equity ratio of 0.26 is very low, it is currently higher than that of the industry average. Along with the favorable debt-to-equity ratio, the company maintains an adequate quick ratio of 1.18, which illustrates the ability to avoid short-term cash problems.
  • The return on equity has improved slightly when compared to the same quarter one year prior. This can be construed as a modest strength in the organization. When compared to other companies in the Computers & Peripherals industry and the overall market, APPLE INC's return on equity exceeds that of the industry average and significantly exceeds that of the S&P 500.
  • 44.56% is the gross profit margin for APPLE INC which we consider to be strong. It has increased from the same quarter the previous year. Along with this, the net profit margin of 20.69% is above that of the industry average.
  • Investors have apparently begun to recognize positive factors similar to those we have mentioned in this report, including earnings growth. This has helped drive up the company's shares by a sharp 51.79% over the past year, a rise that has exceeded that of the S&P 500 Index. Regarding the stock's future course, although almost any stock can fall in a broad market decline, AAPL should continue to move higher despite the fact that it has already enjoyed a very nice gain in the past year.
  • You can view the full analysis from the report here: AAPL Ratings Report

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