This story has been updated from 7:30 a.m. EDT with a correction, noted at bottom.
NEW YORK (TheStreet) -- Ever wonder how discount retailer Target's (TGT) famous bull's-eye campaign came about? Richard Kirshenbaum, an adman with an eye for art working on the Target campaign in 1996, was inspired to use the bull's-eye as the discount retailer's logo after getting some inspiration from Alexander Calder's The Red Sea.
Calder's gouache painting, using red to denote the sea, shows circles that are both outlined and filled-in as part of the sea. A lone black circle is filled in and sits slightly underneath a rising (or setting) orange sun. It's not that far off from the Target bull's-eye.
Art has "always been something that's impacted me in my endeavors in the creative field," he told TheStreet in an interview. "As a little kid I can remember going to the Whitney and seeing [Alexander] Calder's Circus." His love of visual items led him not just into advertising as a career; he made art a center of his investment portfolio.
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Kirshenbaum, boyishly blond and handsome at 53, started his advertising career straight out of Syracuse University in 1983 as a receptionist for one of the few female advertising executives at the time, Lois Korey. At just 26, he took his savings and founded his own agency with partner Jonathan Bond, transforming it within a year to one of New York's hottest ad houses. He sold out to MDC Partners (MDCA) in 2011. Along the way, Kirshenbaum, who founded NueStudioGroup/SWAT in 2011, became rich enough to create his own personal art collection while writing a memoir Madboy: My Journey from Adboy to Adman.
In his professional life, Kirshenbaum has no doubt been successful. But even smart people make mistakes when it comes to investing.