Will McDonald's (MCD) Stock Be Helped By Build-Your-Burger?

NEW YORK (TheStreet) -- Shares of McDonald's Corp.  (MCD) are slightly higher at $93.52 as the company's experiment with build-your-own-burger, under way in four Southern California restaurants, could be coming to many more locations as the chain seeks to pull out of the worst sales slump in a decade, Bloomberg reports.

The test, which lets customers pick out burger toppings on a touch screen, will be taken to additional markets depending on how the trial goes, according to a company spokeswoman.

The world's largest burger chain, which for years shunned customization in favor of speed and efficiency, is now playing catch-up with fast-casual restaurants. McDonald's same-store sales fell 0.2% last year in the U.S., while they rose 5.6% at Chipotle (CMG) and 1.5% at the Potbelly (PBPB) sandwich chain, Bloomberg notes.

 

TheStreet Ratings team rates MCDONALD'S CORP as a Buy with a ratings score of B. TheStreet Ratings Team has this to say about their recommendation:

"We rate MCDONALD'S CORP (MCD) a BUY. This is driven by multiple strengths, which we believe should have a greater impact than any weaknesses, and should give investors a better performance opportunity than most stocks we cover. The company's strengths can be seen in multiple areas, such as its revenue growth, largely solid financial position with reasonable debt levels by most measures, expanding profit margins and growth in earnings per share. We feel these strengths outweigh the fact that the company has had lackluster performance in the stock itself."

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