SAN DIEGO, CALIF. (TheStreet) -- What will it take for Apple's (AAPL) newest invention, the Apple Watch, to find its way on to the wrists of today's youngest consumers? Perhaps just a little creative marketing and a whole lot of cool points.
Tuesday, Apple showed off a new category of mobile device it expects to carry the company into the future. A mix of fashion of function, the Apple Watch will retail starting at $349 and offer consumers a variety of smartphone-inspired functions including email, messaging, notifications, maps, photos, activity-tracking sensors, and apps, all in miniature form.
Slated to arrive early next year, the Apple Watch will enter an unproven wearable market (one that's expected to be worth $60 billion by 2018, according to research firm IHS) and will need to do the seemingly impossible: convince consumers, especially young ones, of the value of wearing an expensive smartwatch on their wrists. Though a growing number of people are amenable to wearables like fitness bands, such as those made by Fitbit or Jawbone, just 5% of U.S. consumers plan to buy a smartwatch in the next year, according to a study by the Acquity Group. That could change dramatically, however, as 25% of consumers plan to own one in the next five years, the study found.
Read More: How Apple's iWatch Can Help Wearables
Like many adults, teens aren't entirely sure what to make of the Apple Watch, though interviews with senior high school students in one AP Calculus class suggest that the influential bunch could be enticed to pick one up if the wearable develops a reputation as "shiny and cool" among their peers -- and if their parents are will willing to fork over the money, of course.