NEW YORK (TheStreet) -- Apple (AAPL) had its much-hyped news conference on Tuesday to officially announce the iPhone 6, iPhone 6 Plus, Apple Watch and Apple Pay, but a key demographic for the tech giant was apparently not all that impressed with the news.
Online textbook rental company Chegg (CHGG) conducted a survey of U.S. high school and college students and learned that only one in 10 plans to buy the Apple Watch. Perhaps more surprisingly, only 36% of the respondents said they planned to buy the new iPhones.
Perhaps most telling, that 36% figure was unchanged from Chegg's pre-announcement survey, which it conducted from August 30 to September 2.
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Chegg polled 1,586 college students at two-year and four-year universities and 446 high school students for its pre-announcement survey. It re-contacted 448 people from that pool on September 9.
Apple stock was flat at 3:20 p.m. More than 47.5 million shares had changed hands, compared to the average volume of 10,790,300.
Separately, TheStreet Ratings team rates APPLE INC as a "buy" with a ratings score of A+. TheStreet Ratings Team has this to say about their recommendation: