Intel's absence from smartphones is almost unfathomable given its role as major player in the tablet market.Intel Corporation ( INTC) CEO, Brian Krzanich, is dead set on enjoying the success in the smartphone business that has to date largely eluded Intel. Prior to the Intel Developer Forum this week, Krzanich told reporters that the company will set a reasonable goal of how many smartphones it would like shipped next year that include its chips, similar to how it approached the table business as it built partnerships to develop products."By November or December, we should be able to set a goal for phones next year," Krzanich said. sign up for our free newsletter Half a dozen? "We'll have at least a half a dozen phone manufacturers," Krzanich said. "I don't think next year will be as constrained." Those half a dozen phones will likely include Intel’s new chip dubbed “Sofia” which as integrated 3G but will be followed by and LTE version in the early half of 2015. Just as AMD played catchup with Intel in the desktop sector, Intel is chasing ARM Holdings plc ( ARM) when it comes to the smartphone market which it dominates. Krzanich is guardedly optimistic about Intel’s entry into the smartphone market whereas he was aggressive in getting Intel chips into tablets. That aggressiveness took Intel to China to sell its Atom chips to low-cost tablet manufacturers to meet the company’s goal of having 40 million tablet chips installed this year. Essentially, Intel broke down the door to the market by selling subsidized chips, something that the CEO doesn’t with to repeat as it looks to the smartphone market.
"I don't want to do that with phones. I would really like to avoid that," Krzanich said.