NEW YORK (TheStreet) -- The market isn't buying T-Mobile (TMUS) as a potential takeover candidate anymore. Investors yawned last week when French telecom company Iliad (ILIAY) said it may team up with partners to offer a better price for T-Mobile shares after its earlier offer was expected to be declined.
Ever since Sprint (S) ended its quest to buy the fourth-largest mobile carrier last month and pushed TMUS shares down 18%, the company's stock has floundered. At close to $31, shares are down nearly 9% for the year to date. That may be on reason why T-Mobile has turned up the heat to beat its rivals in the business of attracting new customers.
Just Monday, T-Mobile said in a press release it "...vowed to beat the big carriers' best trade-in values on used devices." This comes at a time when major mobile device makers like Apple (AAPL) are about to announce a plethora of very desirable new devices. A T-Mobile representative was unable to comment on the company's plans at press time.
T-Mobile's plan to offer the most generous trade-in values for customers wanting to upgrade to the latest technologies may be what it takes to draw the attention of savvy investors. But maybe not.
Let's look at a year-to-date chart of its stock.
Clearly, owning shares during 2014 has been a roller coaster. But here are two factors that I anticipate will move the shares of TMUS higher.