How Will Facebook (FB) Stock React to Its African Focus?

NEW YORK (TheStreet) -- Facebook Inc. (FB) is targeting Africa as a new audience for the social network, as one in 10 Africans are logging on to Facebook every month, Reuters reports. 

The company said that of those 100 million people, 80% are accessing the platform via mobiles on a continent with very low Internet penetration and smartphone ownership.

Facebook's global mobile ad revenue jumped more than 150% in the second quarter, accounting for about 62% of overall ad revenue, Reuters noted.

 

Seven in 10 African consumers access the Internet through their mobile phones, compared with 6% who use desktop computers, according to an Ericsson study earlier this year.

Facebook would be pouring more resources into Africa to understand how consumers use its product and was considering opening an office on the continent in 2015, said Nicola Mendelsohn, Facebook's VP for Europe, Middle East and Africa.

Shares of Facebook are slightly higher at $77.37

TheStreet Ratings team rates FACEBOOK INC as a Hold with a ratings score of C+. TheStreet Ratings Team has this to say about their recommendation:

"We rate FACEBOOK INC (FB) a HOLD. The primary factors that have impacted our rating are mixed some indicating strength, some showing weaknesses, with little evidence to justify the expectation of either a positive or negative performance for this stock relative to most other stocks. The company's strengths can be seen in multiple areas, such as its robust revenue growth, largely solid financial position with reasonable debt levels by most measures and impressive record of earnings per share growth. However, as a counter to these strengths, we find that the stock itself is trading at a premium valuation."

Highlights from the analysis by TheStreet Ratings Team goes as follows:

  • FB's very impressive revenue growth greatly exceeded the industry average of 19.9%. Since the same quarter one year prior, revenues leaped by 60.5%. Growth in the company's revenue appears to have helped boost the earnings per share.
  • FB's debt-to-equity ratio is very low at 0.02 and is currently below that of the industry average, implying that there has been very successful management of debt levels. Along with this, the company maintains a quick ratio of 12.48, which clearly demonstrates the ability to cover short-term cash needs.
  • Net operating cash flow has slightly increased to $1,341.00 million or 1.43% when compared to the same quarter last year. Despite an increase in cash flow, FACEBOOK INC's cash flow growth rate is still lower than the industry average growth rate of 17.66%.
  • Current return on equity exceeded its ROE from the same quarter one year prior. This is a clear sign of strength within the company. When compared to other companies in the Internet Software & Services industry and the overall market, FACEBOOK INC's return on equity is below that of both the industry average and the S&P 500.
  • You can view the full analysis from the report here: FB Ratings Report
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