NEW YORK (TheStreet) -- Brick-and-mortar stores, which have been hammered by online retailers like Amazon (AMZN) , are starting to fight back.
Big-box retailers like Walmart (WMT) , Target (TGT) and Best Buy (BBY) are ramping up their online operations and seeing sales boom, making inroads against e-commerce giant Amazon.
The retailers, which also include Macy's (M) and Home Depot (HD) , have taken a page from Amazon's own playbook by turning many of their stores into distribution centers that can fill online orders quickly and efficiently.
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U.S. retail e-commerce sales reached $75 billion in the second quarter, up 4.9% from the previous three-months, according to the Census Bureau. It marked the second consecutive quarter in which the sequential growth rate has accelerated -- following a 3% increase in the 2013 holiday quarter, U.S. retail e-commerce sales gained 3.3% in the first quarter.
Leading the pack is Macy's, which began using stores to fill online orders in 2010. The company completed the rollout this spring, giving Macy's about 650 namesake stores with this shipping capability. Macy's is also rumored to be testing same-day delivery in four markets, using logistics companies UPS (UPS) and FedEx (FDX) to get merchandise to consumers.