NEW YORK (TheStreet) --Shares of Ford Motor Co. (F) are lower by -1.95% to $16.81 in mid-morning trading on Monday, following a ratings downgrade to "underweight" from "overweight" at Morgan Stanley (MS) .
The firm said it reduced its rating on the automobile producer due to its belief the company is facing "compounding risks to North American industry profitability."
Morgan Stanley said it believes investor expectations on the Ford 2015 F-150 pick-up truck are too high.STOCKS TO BUY: TheStreet Quant Ratings has identified a handful of stocks that can potentially TRIPLE in the next 12 months. Learn more.
The firm cut its price target on Ford stock to $16 from $17.
Separately, TheStreet Ratings team rates FORD MOTOR CO as a Buy with a ratings score of B. TheStreet Ratings Team has this to say about their recommendation:
"We rate FORD MOTOR CO (F) a BUY. This is driven by multiple strengths, which we believe should have a greater impact than any weaknesses, and should give investors a better performance opportunity than most stocks we cover. The company's strengths can be seen in multiple areas, such as its increase in net income, attractive valuation levels, growth in earnings per share, increase in stock price during the past year and notable return on equity. We feel these strengths outweigh the fact that the company has had generally high debt management risk by most measures that we evaluated."
Highlights from the analysis by TheStreet Ratings Team goes as follows: