BEIJING (TheStreet) --There are millions of reasons to believe in China's Internet industry as an investment target, and a lot of them are customers of the country's largest online matchmaking service Jiayuan (DATE) .
Urbanites looking for love across China are using Apple (AAPL) iPhones or Samsung (SSNLF) Galaxys with China Mobile (CHL) accounts to access Jiayuan at home, work and while commuting in subways. These include young singles whose parents buy the service for them, and an increasing number of divorced women with the financial freedom to man-hunt while living alone.
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That makes Jiayuan a good bet for any portfolio with Chinese Internet stocks. In fact, the company may be a better bet for future growth than online powerhouses with much bigger names that trade in New York such as Baidu (BIDU) , Tencent (TCTZF) , JD.com (JD) and soon-to-list Alibaba.
Unlike companies with multiple business pursuits such as Tencent and Alibaba, Jiayuan has a narrow focus and choppy financials. It reported a 9% decline in second-quarter earnings to $1.9 million from the same period 2013, but a 21% increase in revenues to $23 million.
Nevertheless, Jiayuan stands out from other Chinese Internet companies by directly profiting from huge demographic and social changes under way in the world's most populous country.