NEW YORK (Real Money) -- Sometimes you know when you are in on something big. I knew it when I sat down with the Skechers (SKX) guys not long ago. I could tell that they have enough breakout shoes with enough new styles that they were going to have a good run. It's been a terrific stock and I expect it to continue to be so.
Now, after speaking yesterday to Angel Martinez, the chairman, president and CEO of Deckers Brands (DECK) , I feel exactly the same way about Deckers here as I did about Skechers before its monster run. Deckers, I believe, is about to have a breakout that's going to be huge, and even as it has come far off the bottom there's a great deal more to run.
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If you haven't looked at Deckers in a long time, or if you only thought it was a takeover target or just a dying single women's brand named Ugg, I am telling you that you need to pull the file again.
That's because Martinez, who worked amazing magic at Reebok many moons ago, has totally reinvented the company to be such a multibrand, multichannel organization that I think you will be saying "ugh" if you don't participate in the stock. And it's all been done totally under the radar, revealed only yesterday when the company rang the bell at the New York Stock Exchange and changed its name from Deckers Outdoor to Deckers Brands. The name change is very much in synch with the new company that Martinez has built.