Most gold investors are by now familiar with Pretium Resources' (TSX:PVG,NYSE:PVG) Brucejack project in Northern British Columbia. And why shouldn't they be? With an average grade of 17 grams per tonne, the deposit is definitely one to write home about. To get beyond the glitz and glamor within the rock faces at the Valley of Kings, located north of Stewart, BC, Gold Investing News spoke with Pretium's CEO, Robert Quartermain, who is setting out to do what he originally planned, even before Brucejack became his flagship project: add value. It started with a name A simple question that at first seemed frivolous revealed the entire thesis behind Quartermain's company: "why is there a 'v' in Pretivm?" Quartermain's answer was simple. After 25 years of heading Silver Standard Resources (TSX: SSO,NASDAQ:SSRI), he understood the importance of creating shareholder value. That led him to Google. "I Googled 'value' in Latin and the word pretium came up," Quartermain explained. "I thought, well in Latin they really didn't have a 'u,' they had a 'v,' so let's put the 'v' back in for value." And sure enough, a company name was chosen. Now for a project. It's all about perception Quartermain's mining industry experience dates back to the 1970s, when he worked up in the Northwest Territories (now Nunavut) at Baker Lake, exploring for gold and uranium. After his time in the Great White North, Quartermain finished his Master's degree at Queens and ended up working at the Hemlo gold discovery, drilling off the David Bell mine. Though Quartermain did catch his big break at Hemlo, he understands the nature of being an exploration geologist. "I spent a lot of my career drilling for failure," he explained, adding that as an exploration geologist, "we hope that we will achieve and find a mine, but part of the challenge is knowing when to stop."