BET Networks today announced that it has appointed Pete Danielsen as Executive Vice President of Program Planning, Scheduling & Acquisitions. Danielsen, a former Nickelodeon executive, will lead the team responsible for all aspects of program planning, scheduling and acquisitions at BET Networks. He will report to Debra L. Lee, the Chairman and CEO of BET Networks, and will be based in New York.
“With its smash hits, great acquisitions and an audience who has embraced quality programming, BET will continue to be a major force in the industry and I’m proud to join the network and lead the program planning and scheduling effort,” said Pete Danielsen.Danielsen holds a Bachelor of Science degree in Marketing and Promotion from Ithaca College in New York. About BET Networks BET Networks, a subsidiary of Viacom Inc. (NASDAQ: VIA, VIAB), is the nation's leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel reaches more than 90 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom and sub-Saharan Africa. BET is the dominant African-American consumer brand with a diverse group of business extensions: BET.com, a leading Internet destination for Black entertainment, music, culture, and news; CENTRIC, the first network designed for Black women; BET Digital Networks - BET Gospel and BET Hip Hop, attractive alternatives for cutting-edge entertainment tastes; BET Home Entertainment, a collection of BET-branded offerings for the home environment including DVDs and video-on-demand; BET Event Productions, a full-scale event management and production company with festivals and live events spanning the globe; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET in the United Kingdom and oversees the extension of BET network programming for global distribution. Follow us on Twitter: @BET_PR.