For SnobSwap, Bricks-and-Mortar Boutiques Make Difference in Luxury Online Consignment

SAN DIEGO (TheStreet) — Remember when shopping with your girlfriends, sisters or other family members was a fun, daylong event full of laughter, bargain hunting and actually driving or walking from one bricks-and-mortar store to another?

Filene's Basement? Check.

Nordstrom Rack? Check.

Elise Whang remembers. She and her sisters would bond while perusing consignment shops in search of marked-down luxury items. 

"It was really an obsession, consignment shopping at these wonderful boutiques with my sisters. We would consignment-shop hop and make it into a sister day," Whang says. "It was the thrill of the hunt. We would find a Chanel bag and that feeling of saving money and finding this gem became addicting."

Then life got busier, filled with careers, kids and moves to far-flung places and the rituals were replaced gradually with shopping online. Life in the shadow of Amazon and eBay has made shopping in actual stores seem almost quaint, or just time consuming.

Read More: How a Target Heir Is Customizing Dresses to Beat the Rack

Whang, however, never forgot her passion for bargain shopping at luxury consignment boutiques, and the law school grad has channeled that thrill of the hunt into the creation of a very modern version of the ritual: an online consignment marketplace for luxury goods.

Launched in mid-2013, Whang's SnobSwap, co-founded with sister Emily Dang, allows busy fashionistas to take the hunt for bargains online. 

A growing number of websites have launched recently with the same goal, but SnobSwap differentiates itself in a few key ways.

If you liked this article you might like

What's Hot in Family Travel for 2017: Education, Cultural Immersion And Service

Under-the-Radar Cities and Destinations Dominate Travelers' Plans for 2017

Holiday Gift Guide for the Millionaires in Your Life

The Future of Travel to Cuba in the Wake of Trump's Election and Post-Fidel Castro

The Latest in Native American Tourism: Cultural Experiences and Educational Opportunities