NEW YORK (TheStreet) -- Facebook Inc. (FB) , having introduced its cartoon Blue Dinosaur five months ago to select users to teach them about its privacy settings, will now show the dinosaur to all of its 1.3 billion members, the Wall Street Journal reports.
The dinosaur leads users through a three-step "privacy checkup" that guides users on how to control their profile information, Facebook posts and access to their profile information by other apps.
Users can also launch the checkup from the privacy shortcut menu in the upper-right portion of their desktop computer screens.
Shares of Facebook are up 1.02% to $76.60.
"We rate FACEBOOK INC (FB) a HOLD. The primary factors that have impacted our rating are mixed some indicating strength, some showing weaknesses, with little evidence to justify the expectation of either a positive or negative performance for this stock relative to most other stocks. The company's strengths can be seen in multiple areas, such as its robust revenue growth, largely solid financial position with reasonable debt levels by most measures and impressive record of earnings per share growth. However, as a counter to these strengths, we find that the stock itself is trading at a premium valuation."