NEW YORK (TheStreet) -- Blended, produced by Time Warner's (TWX) movie studio Warner Brothers, has narrowly beat Sony's (SNE) The Amazing Spider-Man 2 to the top of domestic home video sales charts in its first week of release ended August 31st, according to Nielsen data, allowing this summer's box office bombs to get a second life.
High DVD sales are an unexpected consolation prize for the Adam Sandler comedy which proved a dud in cinemas. Since its May release, the film generated only $46.7 million in North American ticket sales, little over its production budget of $40 million. Worldwide, the film grossed half Sandler's last film, 2013's Grown Ups 2.
Sony's superhero flick, which held onto the top spot a week earlier, was less of a disaster in theaters but still fell short of lofty expectations. The film, pegged as Sony's big-budget, big-returns blockbuster of the summer, made little more than $200 million domestically, much less than an estimated $255 million production budget. The reboot's $708.3 million worldwide gross was less than any of the other Spider-Man films.
Blended and The Amazing Spider-Man 2 are two of the first films to be released from the summer box office slate. Not coincidentally, they were also two of the worst-performers, likely rushed to DVD ahead of schedule to avoid competition with the season's bigger blockbusters.
The films' DVD success will be short-lived once the summer's biggest May releases become available for home consumption. Godzilla, another Warner Brothers production, will be on shelves mid-September, 21st Century Fox's (FOXA) X-Men: Days of Future Past mid-October, and Disney's (DIS) Maleficent, the third highest-grossing domestic movie, early November.
The year's highest-grossing domestic film, Disney's Guardians of the Galaxy, is slated for a December release, timed to corner the holiday sales market.
--Written by Keris Alison Lahiff in New York.