Why Disney (DIS) Stock Is Climbing In Pre-Market Trading Today

NEW YORK (TheStreet) -- Disney (DIS) shares are up 1.6% to $91.35 in pre-market trading  on Wednesday after analysts at Morgan Stanley (MS) raised the company's price target to $95 from $85, while maintaining their "equal weight" rating.

The improved price target represents a 4% increase from the stock's current price.

Movie studios have been hurt by a weak box office this year with Labor Day weekend box office revenue down 15% from last year's total, though Disney's movie Guardians of the Galaxy has been the summer's biggest hit grossing $280 million domestically.

Watch the video below for a look at the winners and losers of the 2014 summer box office:

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TheStreet Ratings team rates DISNEY (WALT) CO as a Buy with a ratings score of A+. TheStreet Ratings Team has this to say about their recommendation:

"We rate DISNEY (WALT) CO (DIS) a BUY. This is based on the convergence of positive investment measures, which should help this stock outperform the majority of stocks that we rate. The company's strengths can be seen in multiple areas, such as its solid stock price performance, impressive record of earnings per share growth, compelling growth in net income, revenue growth and notable return on equity. We feel these strengths outweigh the fact that the company shows weak operating cash flow."

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