Liz Robinson, Vice President of Mobile Devices and Accessories at TESSCO Technologies Inc. (NASDAQ: TESS), will speak at the Competitive Carriers Association (CCA) Annual Convention on Tuesday, September 9, 2014, in Las Vegas. Robinson will address one of the biggest challenges facing wireless retailers today: recruiting, retaining and motivating a highly effective sales team.

“With today's consumer having more access to product information via online tools, every organization needs a strategy for developing a more impactful retail presence and moving its sales force to the next level,” says Robinson. “The ability to effectively identify customer needs and convert those opportunities into sales not only drives increased profits but also enhances customer satisfaction and retention.”

Robinson points to the ever-expanding accessory market as a key growth area. “We must move accessories to the front and center in the minds of our sales forces. As the financial model for devices continues to shift, accessories can generate substantial revenues and improve the overall customer experience,” says Robinson. She added that training programs can provide new ways to educate consumers and retailers, who continue to struggle to develop and retain effective sales associates as brand offers are continually enhanced and expanded.

In the session, “Best Practices for Retail Sales,” Robinson and co-presenter Jonathan Bergman, founder and CEO of Hire Well Now, will discuss techniques to build and strengthen the retail sales culture including recruiting fundamentals, training options and incentive strategies. To learn more, join Robinson and Bergman at the CCA Annual Convention on Tuesday, September 9, 2014, at 1:45 pm in room Brera 6 at The Cosmopolitan of Las Vegas.

TESSCO is a leading provider of retail solutions and boasts the most comprehensive selection of in-demand accessories. TESSCO’s retail partners are supported by a tenured team whose consultative approach, merchandising, marketing and training capabilities improve store-level sales and drive retailers’ productivity and profitability. For more information on TESSCO’s retail support offerings, go to

About CCA

CCA is the nation's leading association for competitive wireless providers and stakeholders across the United States. The licensed service area of CCA's more than 100 carrier members covers 95 percent of the nation. Visit The CCA Annual Convention brings decision-makers in the competitive mobile ecosystem -- carriers, technology experts, network builders, consultants, media, analysts and industry influencers -- together for networking, learning and sharing best practices.


TESSCO (NASDAQ: TESS) makes wireless work. The convergence of wireless and the Internet is creating opportunities for new applications that revolutionize the way we live, work and play. TESSCO Technologies enables organizations to capitalize on these opportunities while providing an extraordinary business experience. We deliver the knowledge, product and supply-chain solutions required to build, use, and resell wireless voice, data and video systems.

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