It appears that alongside whatever hardware Apple introduces, fresh homegrown software initiatives will take center stage. From platforms that control the home to ones that monitor your health, Apple, by most accounts, is making its first real push since iTunes to be the go-to company on the software side, not merely on the hardware side. You'll use Apple hardware in conjunction with Apple software whereas in the past you might have utilized somebody else's app (and possibly hardware) in tandem with your iPhone or iPad.
That's where the rudimentary nature of so much of Apple's default software (Notes, Voice Memo, Reminders, Calendar, iTunes and don't forgot the much-maligned iBooks, Podcasts and iCloud) should strike at least some worry in the hearts of Apple fans.
As an unabashed Apple fan, I'm concerned. I have no doubts Apple can produce world class hardware. But history legitimately fuels uncertainty that the company might not be quite as adept at doing likewise on the other side. And if software isn't going to be the money maker Apple's hardware is, why even bother taking the risk?
--Written by Rocco Pendola in Santa Monica, Calif.