NEW YORK (TheStreet) -- Criteo (CRTO) shares are up 17.4% to $36 on Friday following a Les Echos report that the performance-based online advertising company is close to being acquired by Publicis Groupe SA (PUBGY) .
Neither Criteo or Publicis have commented on the report.
Publicis walked away from a $35 billion merger with Omnicom Group (OMC) earlier this year.
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