Leading U.S. bookstore chain and online bookseller, Books-A-Million, Inc. (NASDAQ: BAMM), announces today the exciting addition of veteran eCommerce director James Phelps to the Books-A-Million team.
James Phelps, Vice President of eCommerce, Books-A-Million (Photo: Business Wire)

James Phelps, Vice President of eCommerce, Books-A-Million (Photo: Business Wire)

As Vice President of eCommerce, Phelps will lead Books-A-Million in achieving world-class marketing and merchandising excellence. As Vice President, Phelps will be responsible for executing the vision, branding, merchandising and marketing strategy for Booksamillion.com.

“We are pleased to welcome James to Books-A-Million, and look forward to him bringing his expertise to our team as we continue to build our digital business,” said Cy Fenton, Books-A-Million’s CIO and President of Booksamillion.com.

For nearly fifteen years, Phelps has been a leader in eCommerce, serving with retailers including HSN, Kohl’s Department Stores, and Brookstone. Throughout his successful career, Phelps advanced these companies with his expertise, resulting in optimized customer experiences across digital touch points, increased sales and revenue, and critical process improvements to drive company profitability.

“I’m excited for the opportunity to bring my in-store experience to the Books-A-Million brand online,” said Phelps. “My focus is to not only create synergy between the online and in-store shopping experience, but to give our customers compelling reasons to make Booksamillion.com their primary destination for the best selection of books, toys, tech and more.”

By way of St. Petersburg, Fla., Phelps will join the Books-A-Million team as he relocates to Birmingham.

About Books-A-Million, Inc.

Books-A-Million, Inc. is one of the nation’s leading book retailers and sells on the Internet at www.booksamillion.com. The Company presently operates 254 stores in 33 states and the District of Columbia. The Company operates large superstores under the names Books-A-Million (BAM!), Books & Co. and 2nd & Charles and traditional bookstores operating under the names Bookland and Books-A-Million. Also included in the Company’s retail operations is the operation of Yogurt Mountain Holding, LLC, a retailer and franchisor of self-serve frozen yogurt stores with 43 locations. The Company also develops and manages commercial real estate investments through its subsidiary, Preferred Growth Properties. The common stock of Books-A-Million, Inc. is traded on the NASDAQ Global Select Market under the symbol BAMM. For more information, visit the Company’s corporate website at www.booksamillioninc.com.

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