NEW YORK, Aug. 26, 2014 /PRNewswire/ -- Iconic American retailer, EXPRESS, Inc. (NYSE: EXPR) and leading men's magazine, GQ, are thrilled to announce the second iteration of the GQ Back-to-Business campaign. Back-to-Business 2.0 will feature four entrepreneurs who will help educate the GQ audience and EXPRESS customer on how to dress for success through a custom advertising program in GQ's September issue, on newsstands nationwide August 26, 2014.
The first execution appeared in the April 2014 issue of GQ and profiled Josh Kaplan and his business partners, Justin Belmont and Marc Lombardo, Columbia MBA graduates and co-founders of Perk.La, a members-only student discount website. The collaboration proved to be a successful stepping-stone for Perk.La as they secured a spot in the Columbia Startup Lab. Fans will have the opportunity to text to vote for the next Back-to-Business entrepreneur and enter for a chance to win a trip to New York City for a behind-the-scenes look at the GQ Headquarters and a $1,000 EXPRESS shopping spree.* The winning Back-to-Business entrepreneur will win a grant from EXPRESS to grow his business further. Voting closes on October 4, 2014. THE ENTREPRENUERS: BASTIAAN JANMAAT, STANFORD UNIVERSITY, DATAFOX.CO Born in Japan, raised in Singapore, and a university student in Hong Kong (and three different European countries), this upstart is about as international as they come. His online platform, DataFox, tracks and scores more than 400,000 tech companies, then ranks them by means of an algorithm. Janmaat's hope is that it will make for better-informed investors and analysts. VOTE FOR BASTIAAN BY TEXTING 'BAS' TO EXPRES (397737)MIKE HROSTOSKI, THE OHIO STATE UNIVERSITY, HROSTOSKI.COM Hrostoski had embarked on a promising career in HR before his life took a U-turn. His mother died; he realized life was short, sold everything he owned, and spent a year traveling around the U.S. doing volunteer work and fully experiencing life. Now he's got an MBA and a new role as The Men's Coach, helping high-performing men achieve self-fulfillment.