One Factor Driving Twitter (TWTR) Stock Up Today

NEW YORK (TheStreet) -- Twitter  (TWTR) rose Tuesday after the social media company expanded its advertising system in Europe to more than double the number of European nations in which it is available.

Twitter announced marketers in 12 European nations could buy local advertisements on the social media service for the first time. The roll out into the mostly central and eastern European nations adds to the eight European countries in which these advertisements are already available.

The expansion allows thousands of businesses to purchase Twitter's ad products, such as "promoted tweets," paid content that appears in users' Twitter feeds to promote a message or product.

The stock was up 1.75% to $46.90 at 10:28 a.m.

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