Here's How Bob Iger Should Release Disney's 7th 'Star Wars'

NEW YORK (TheStreet) -- Disney (DIS)  CEO Bob Iger has done a lot of things right since mercifully taking over the world's largest entertainment company from Michael Eisner nine years ago, but picking the release date for the seventh Star Wars movie doesn't appear to be one of them.

Disney plans to release its next iteration of Star Wars in December 2015, and the decision is a curious one. It's likely that Iger would have preferred to release the movie, complete with its original cast of Mark Hamill, Carrie Fisher and Harrison Ford during the summer when a younger demographic is more apt to attend theater viewing.

Additional time may have been needed to develop the film. Disney didn't immediately reply for comment on the December release date.

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A May release, for instance, would better serve the company and its shareholders. A spring debut would allow Disney to show the film in movie theaters during the summer and then release the home video in the fall, putting it in position to take advantage of lucrative holiday spending for DVD versions and loads of ancillary products.

Though Disney certainly wants to make the film as good as it can be, and therefore didn't feel comfortable with a spring release date, Iger and his movie-exec minions should consider releasing this next Star Wars in November, preferably around Thanksgiving, just before the holiday buying season. December will miss a lot of that profitable window.

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