This September, Macy’s (NYSE:M) is set to rock the runway and kick fall style into overdrive bringing high-fashion’s glitz and glamour to Main Streets across America, as the retailer partners with the acclaimed Fashion Rocks® live event and national television spectacle. Celebrating the intersection of fashion and music, Macy’s, as the official retail partner of Fashion Rocks, will showcase its latest fall fashion collections on the entertainment special and via advertising, in-store and online initiatives themed after the high-voltage runway production. For the first time, select fashions from the runway will be available to “shop live” for viewers across the country via macys.com/fashionrocks. Additionally, fans watching the television broadcast will have access to a Fashion Rocks second screen experience available via the Shazam app, which will include special Macy's content.
Fashion Rocks(R) at Macy's this Fall as the retailer partners with the acclaimed event to celebrate fashion and music at Macy's stores nationwide. (Photo: Business Wire)
“Macy’s has a great legacy of integrating fashion and music to produce epic events,” said Martine Reardon, Macy’s chief marketing officer. “We are thrilled to be a partner in this spectacular return of Fashion Rocks, building on our own deep history with our Glamorama and Passport fashion shows and contributing our expertise in creating and producing some of America's most iconic annual events. Fashion Rocks will curate the best of fall fashion - clickable to buy in real time - to the beats of some of the biggest musical acts on the planet!” On Sept. 9 at 9 p.m. ET (check local listings), fashion and music’s biggest night returns as “Fashion Rocks,” a CBS television network special produced by Three Lions Entertainment and Don Mischner Productions, takes over Brooklyn’s Barclays Center to celebrate the powerful relationship between music and fashion. The one-night extravaganza will be hosted by Ryan Seacrest, an executive producer of the event, who’s new exclusive line for Macy’s, Ryan Seacrest Distinction will be featured in the show. The star-studded performance line-up includes Jennifer Lopez, Usher, Pitbull, Miranda Lambert, KISS, Duran Duran, The Band Perry, Rita Ora, Jennifer Hudson, MAGIC!, Nico & Vinz, Afrojack, and more. Also setting the runway on fire will be the hottest models and latest looks from Macy’s fall fashion collections.