3 Stocks Pushing The Consumer Non-Durables Industry Lower

Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer or Stephanie Link.

The Consumer Non-Durables industry as a whole closed the day up 0.1% versus the S&P 500, which was down 0.2%. Laggards within the Consumer Non-Durables industry included Ocean Bio-Chem ( OBCI), down 4.5%, Fuwei Films (Holdings ( FFHL), down 3.1%, CCA Industries ( CAW), down 4.9%, Delta Apparel ( DLA), down 3.8% and Rocky Brands ( RCKY), down 1.6%.

TheStreet Ratings Group would like to highlight 3 stocks that pushed the industry lower today:

Rocky Brands ( RCKY) is one of the companies that pushed the Consumer Non-Durables industry lower today. Rocky Brands was down $0.24 (1.6%) to $14.66 on light volume. Throughout the day, 6,280 shares of Rocky Brands exchanged hands as compared to its average daily volume of 14,600 shares. The stock ranged in price between $14.66-$14.93 after having opened the day at $14.87 as compared to the previous trading day's close of $14.90.

Rocky Brands, Inc. designs, manufactures, and markets footwear and apparel under the Rocky, Georgia Boot, Durango, Lehigh, Creative Recreation, and Michelin brands. Rocky Brands has a market cap of $111.8 million and is part of the consumer goods sector. Shares are up 2.2% year-to-date as of the close of trading on Thursday. Currently there is 1 analyst who rates Rocky Brands a buy, no analysts rate it a sell, and none rate it a hold.

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TheStreet Ratings rates Rocky Brands as a hold. The company's strengths can be seen in multiple areas, such as its revenue growth, largely solid financial position with reasonable debt levels by most measures and attractive valuation levels. However, as a counter to these strengths, we also find weaknesses including deteriorating net income, disappointing return on equity and poor profit margins.

Highlights from TheStreet Ratings analysis on RCKY go as follows:

  • RCKY's revenue growth has slightly outpaced the industry average of 10.3%. Since the same quarter one year prior, revenues rose by 15.8%. This growth in revenue does not appear to have trickled down to the company's bottom line, displayed by a decline in earnings per share.
  • The current debt-to-equity ratio, 0.33, is low and is below the industry average, implying that there has been successful management of debt levels. To add to this, RCKY has a quick ratio of 2.24, which demonstrates the ability of the company to cover short-term liquidity needs.
  • The company, on the basis of change in net income from the same quarter one year ago, has underperformed when compared to that of the S&P 500 and greatly underperformed compared to the Textiles, Apparel & Luxury Goods industry average. The net income has decreased by 14.7% when compared to the same quarter one year ago, dropping from $1.77 million to $1.51 million.
  • The company's current return on equity has slightly decreased from the same quarter one year prior. This implies a minor weakness in the organization. In comparison to the other companies in the Textiles, Apparel & Luxury Goods industry and the overall market, ROCKY BRANDS INC's return on equity is significantly below that of the industry average and is below that of the S&P 500.

You can view the full analysis from the report here: Rocky Brands Ratings Report

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At the close, Delta Apparel ( DLA) was down $0.39 (3.8%) to $9.80 on heavy volume. Throughout the day, 25,551 shares of Delta Apparel exchanged hands as compared to its average daily volume of 15,300 shares. The stock ranged in price between $9.59-$10.10 after having opened the day at $10.10 as compared to the previous trading day's close of $10.19.

Delta Apparel has a market cap of $79.7 million and is part of the consumer goods sector. Shares are down 40.4% year-to-date as of the close of trading on Thursday.

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Fuwei Films (Holdings ( FFHL) was another company that pushed the Consumer Non-Durables industry lower today. Fuwei Films (Holdings was down $0.04 (3.1%) to $1.20 on light volume. Throughout the day, 14,670 shares of Fuwei Films (Holdings exchanged hands as compared to its average daily volume of 29,200 shares. The stock ranged in price between $1.20-$1.21 after having opened the day at $1.21 as compared to the previous trading day's close of $1.24.

Fuwei Films (Holdings) Co., Ltd., through its subsidiary, Fuwei Films (Shandong) Co., Ltd., develops, manufactures, and distributes plastic films using the biaxially- oriented stretch technique in the People's Republic of China. Fuwei Films (Holdings has a market cap of $16.1 million and is part of the consumer goods sector. Shares are up 10.6% year-to-date as of the close of trading on Thursday.

TheStreet Ratings rates Fuwei Films (Holdings as a sell. The company's weaknesses can be seen in multiple areas, such as its disappointing return on equity and poor profit margins.

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Highlights from TheStreet Ratings analysis on FFHL go as follows:

  • The company's current return on equity has slightly decreased from the same quarter one year prior. This implies a minor weakness in the organization. Compared to other companies in the Chemicals industry and the overall market, FUWEI FILMS HOLDINGS CO's return on equity significantly trails that of both the industry average and the S&P 500.
  • The gross profit margin for FUWEI FILMS HOLDINGS CO is rather low; currently it is at 17.15%. Regardless of FFHL's low profit margin, it has managed to increase from the same period last year. Despite the mixed results of the gross profit margin, FFHL's net profit margin of -18.75% significantly underperformed when compared to the industry average.
  • FUWEI FILMS HOLDINGS CO has improved earnings per share by 27.3% in the most recent quarter compared to the same quarter a year ago. This company has not demonstrated a clear trend in earnings over the past 2 years, making it difficult to accurately predict earnings for the coming year. During the past fiscal year, FUWEI FILMS HOLDINGS CO reported poor results of -$0.74 versus -$0.66 in the prior year.
  • FFHL, with its decline in revenue, underperformed when compared the industry average of 7.7%. Since the same quarter one year prior, revenues slightly dropped by 7.8%. The declining revenue has not hurt the company's bottom line, with increasing earnings per share.
  • The current debt-to-equity ratio, 0.47, is low and is below the industry average, implying that there has been successful management of debt levels. Even though the company has a strong debt-to-equity ratio, the quick ratio of 0.31 is very weak and demonstrates a lack of ability to pay short-term obligations.

You can view the full analysis from the report here: Fuwei Films (Holdings Ratings Report

STOCKS TO BUY: TheStreet Quant Ratings has identified a handful of stocks that can potentially TRIPLE in the next 12 months. Learn more.

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