Keurig CEO Brian Kelley tries to brew up expansion strategy:
The specialty coffee and coffee maker business is continuing to rise after it announced it signed a multi-year licensing agreement with Kraft Foods Group Inc. (KRFT) .
So far, 9.55 million shares of Keurig Green Mountain exchanged hands as compared to its average daily volume of 1.97 million shares.
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The deal is for Kraft's coffee to be manufactured and distributed in Keurig's one cup brewing packs.
Financial terms of the agreement were not disclosed.
Keurig said the Kraft coffee packs will begin selling this fall.
Separately, TheStreet Ratings team rates KEURIG GREEN MOUNTAIN INC as a Buy with a ratings score of B. TheStreet Ratings Team has this to say about their recommendation:
"We rate KEURIG GREEN MOUNTAIN INC (GMCR) a BUY. This is driven by some important positives, which we believe should have a greater impact than any weaknesses, and should give investors a better performance opportunity than most stocks we cover. The company's strengths can be seen in multiple areas, such as its revenue growth, largely solid financial position with reasonable debt levels by most measures, expanding profit margins, good cash flow from operations and impressive record of earnings per share growth. We feel these strengths outweigh the fact that the company has had somewhat disappointing return on equity."