SAN DIEGO (TheStreet) — Tree houses are typically the stuff of children's dreams and, for the lucky, backyard reality.
But why should tree house slumbers beneath the stars vanish with adulthood?
Luca Franco and his partners at Luxury Frontiers have turned that question into a personal mission. For the past two and a half years the company has been providing capital and technical, development and operational expertise to hotel and resort owners, hotel chains, operators or developers wanting luxury treetop accommodations and dining experiences at hotels and resorts around the globe.
Franco, the managing partner, says the company's treetop rooms, which they call "treetop living," provide a journey for travelers that captures the imagination and appeals to a childlike sense of wonder.
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"People now are looking for memorable experiences, unforgettable experiences, enrichment and engagement. They don't want to sit by the pool and read a book," Franco says. "There is a lot of buzz about the experiential travel industry. It's the new thing and not just for backpackers, but also very wealthy individuals, billionaires, who want to enjoy unforgettable experiences."
The company builds what it calls sustainable, out-of-the-box solutions for resorts around the world — maximizing a resort's assets and letting the resort capitalize on a booming travel trend. It has worked with some of the world's top luxury hotel brands, including the Four Seasons, Six Senses Hotels Resorts Spas, Aman Resorts and Ritz-Carlton, and upcoming projects will take its engineers to the Amazon, Costa Rica and Panama.
Not everyone is looking for tree houses. The company also builds "Luxury Under Canvas," ultra luxurious tents akin to the grandest of hotel suites.