Why Bon-Ton Stores (BONT) Stock Is Lower In Pre-Market Trading Today

NEW YORK (TheStreet) -- Shares of The Bon-Ton Stores Inc. (BONT) are lower by -0.55% to $9 in pre-market trading on Thursday, after the company reported a net loss for the 2014 second quarter of -$36.2 million, or -$1.86 per diluted share, compared with a net loss of -$37.3 million, or -$1.95 per diluted share for the year ago quarter.

Analysts polled by Thomson Reuters expected the company's net loss to narrow even further, and report a loss of -$1.54 per share.

However, the department store company posted a 1.1% increase in total sales to $563.5 million for the most recent quarter, compared with $557.1 million from the 2013 second quarter.
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Separately, TheStreet Ratings team rates BON-TON STORES INC as a Sell with a ratings score of D+. TheStreet Ratings Team has this to say about their recommendation:

"We rate BON-TON STORES INC (BONT) a SELL. This is driven by multiple weaknesses, which we believe should have a greater impact than any strengths, and could make it more difficult for investors to achieve positive results compared to most of the stocks we cover. The company's weaknesses can be seen in multiple areas, such as its deteriorating net income, generally high debt management risk, disappointing return on equity, weak operating cash flow and generally disappointing historical performance in the stock itself."

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