NEW YORK (TheStreet) -- Shares of Procter & Gamble Co. (PG) are up $1.01% to $82.61 after it was reported that the company is working with advisers including Goldman Sachs Group (GS) as it reviews up to 100 underperforming brands for potential divestiture, sources told Reuters.
While P&G has yet to determine which brands it will seek to shed, Duracell batteries and Braun shavers are the two largest assets likely to be divested, sources said.
Duracell, the battery business, has an EBITDA of about $500 million, sources said. Braun, the next largest brand likely to be shed, has less than $100 million in EBITDA, sources told Reuters.
TheStreet Ratings team rates PROCTER & GAMBLE CO as a Buy with a ratings score of A-. TheStreet Ratings Team has this to say about their recommendation:
"We rate PROCTER & GAMBLE CO (PG) a BUY. This is based on the convergence of positive investment measures, which should help this stock outperform the majority of stocks that we rate. The company's strengths can be seen in multiple areas, such as its growth in earnings per share, increase in net income, expanding profit margins, good cash flow from operations and largely solid financial position with reasonable debt levels by most measures. Although the company may harbor some minor weaknesses, we feel they are unlikely to have a significant impact on results."