How Will Sprint (S) Stock React to Cheaper Pricing Plans Reports?

NEW YORK (TheStreet) -- Sprint  (S) will announce "very disruptive" cheaper pricing plans this week as part of new CEO Marcelo Claure's strategy for the company, according to USA Today.

Claure said on a company-wide conference call last Thursday that his three priorities are to reduce prices, improve the network and reduce operational costs, according to telecommunications industry website Lightreading.com. "We're going to change our plans to make sure they are simple and attractive and make sure every customer in America thinks twice about signing up to a competitor," Claure said. He added the company would announce the "very disruptive" plans this week.

The Wall Street Journal reported Friday that Claure intends to release the new plans, which could include cheaper prices, larger wireless data allotments or both. The Journal said the company finished testing those plans last Thursday.

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The stock was down 1.41% to $5.61 at 1:01 p.m. on Monday. More than 19 million shares had changed hands, slightly greater than the average volume of 18,075,200.

S Chart S data by YCharts

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