Google 10 Years After IPO Continues to Reshape the Future

NEW YORK (TheStreet) –– Google (GOOGL)  went public as a search engine 10 years ago Tuesday, and in that time it has drastically changed the world, touching all facets of technology.

Founded in a Stanford University lab by Larry Page and Sergey Brin, Google was originally built to try and make sense of the Internet's links in a more cohesive structure. Page, the current CEO, dreamed up the project to take the back link data the duo's Web crawler project had found and put into an order of importance, using what later became known as the PageRank algorithm.

From there, a search engine was built in 1996, and the domain was registered on Sept. 15, 1997. Google, the company, would become incorporated in September 1998, with the look of the home page remaining the same throughout time, due to users liking its simple design.

Read More: Here's What Google Is Working On Next

Fast forward to 2004, and after receiving millions of dollars in venture capital funding, Google was getting ready to go public, as it surpassed other search engines in popularity, including Yahoo! (YHOO) , Excite, Lycos, AskJeeves, and others.

Google offered stock at $85 a share, selling more than 14 million shares from the company itself, and more than 5 million from existing shareholders, raising $1.67 billion in the process. Shares went public in perhaps one of the most unusual ways -- in a modified Dutch auction, managed by investment banks Morgan Stanley and Credit Suisse. Though Wall Street was initially less than pleased, Google has been more than kind to investors, having generated more than a 1,000% return since going public.

From driverless cars to mobile search to trying (and failing) to make inroads into social networking, Google has done some incredible things over the years. Here's a look at just a few of the most important events and announcements of Google's life as a public company and how, in most cases, TheStreet covered them:

1. Google IPO (Aug. 19, 2004): Prior to the IPO, Wall Street thought Google was not the savior for technology everyone thought it would be.

Read More: Google IPO an Unlikely Lifelife for Technology

2. Google First Earnings Report (Oct. 21, 2004): When Google went public, Wall Street analysts had no idea what to expect from the company's earnings power. Google earned an adjusted 70 cents a share on $503 million in revenue, excluding traffic acquisition costs. Analysts on Wall Street had expected 56 cents a share on $456 million in revenue.

3. Google Buys YouTube (Oct. 19, 2006): In Oct. 2006, Google announced it would buy YouTube for $1.65 billion in stock transaction, which would "would combine one of the largest and fastest-growing online-video entertainment communities with Google's expertise in organizing information and creating new models for advertising on the Internet."

Read More: Google Grabs YouTube

4. Google Unveils Android: In Aug. 2005, Google purchased Android, a company co-founded by Andy Rubin, that would later become the company's Trojan Horse into the smartphone and tablet markets. Google gave away the operating system for free to other handset makers, betting that users would search using Google.

The bet worked, as Android now owns nearly 85% of the smartphone market, when measured by IDC.

5. CEO Eric Schmidt Retires, Larry Page Returns (Jan. 20, 2011): Google announced that the triumvirate of Eric Schmidt, Sergey Brin and Larry Page would be no more, with Schmidt stepping down as CEO, Page taking over, and Brin moving to other projects.

Read More: Google Is Larry Page's Show Now

7. Motorola Mobility Acquisition (Aug. 15, 2011): Google announced it was buying Motorola Mobility, the handset maker, for $12.5 billion, making it Google's largest acquisition ever, as it jumped into the handset game, in addition to beefing up its patent portfolio.

Earlier this year, Google sold Motorola Mobility to Lenovo for $2.91 billion, but kept the majority of the company's patents, confirming the initial speculation that the company wanted its patents all along.

Read More: Google Marries Into Patent Royalty With Motorola Mobility

7. Google+ Announcement (June, 28, 2011): Google unveiled its own social network (after trying with Google Buzz, Google Friend Connect and Orkut), taking on Twitter (TWTR) and Facebook (FB) , known as Google+, by sending out invitations to the service. It was officially launched in Sept. 2011, and while the service has more than 540 million users (as of Oct. 2013, the last time the company gave official statistics for it), consumers have never really taken a shining toward it.

8. Google Unveils Project Glass (April 5, 2012): Google unveiled Project Glass (which later became Google Glass), marking the company's official move into wearable technology. Google Glass has had mixed success, since being announced, with limited sales, a high price tag ($1,500), a partnership with Diane von Furstenberg to make them more appealing, but ultimately, mixed consumer reaction.

Read More: Google's Project Glass: Hot Trends

9. Google Announces Move Into the Home, Buying Nest (Jan. 13, 2014): Google announced its intention to move into the Internet of Things market, with its $3.2 billion cash acquisition for Nest. Nest, co-founded by former Apple (AAPL) employee Tony Fadell, makes the Nest Learning Thermostat and Nest Protect, a smart smoke alarm.

Read More: Google Picks Up Nest Labs For $3.2 Billion

10. Google Gets Into Self-Driving Cars (May 28, 2014): Google unveiled its own self-driving car, with no steering wheel or pedal, as it continues to make inroads in the autonomous driving market.  

Read More: Google Says Safety Is First With New Self Driving Car

Read More: Why the Google Car Is Hideous and Design Is Incredibly Important

--Written by Chris Ciaccia in New York

>Contact by Email.

Follow @Chris_Ciaccia

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